week 2026-W41 · Netherlands

The weekly ranking of who AI assistants name when Dutch customers want to buy

Is your shop the one the AI recommends?

Every week we ask an AI shopping assistant real buying questions per category and count which webshops it names. This is week one; from next week the arrows show who moved up and down. Full reports, sources and the agent checkout test are in the paid benchmark.

Look up a shop

Type a shop name. We check whether the assistant named it this week.

Drogisterij en verzorging

8 buying questions · 2026-W41

  1. Bol.com 5 of 8
  2. Kruidvat 5 of 8
  3. Plein 4 of 8
  4. Deloox 2 of 8
  5. Holland & Barrett 2 of 8
  6. Drogist 2 of 8
  7. De Online Drogist 2 of 8
  8. Newpharma 1 of 8
  9. Boots Apotheek 1 of 8
  10. Beautyplaza 1 of 8

Dekbedden en beddengoed

8 buying questions · 2026-W41

  1. Bol.com 4 of 8
  2. Smulderstextiel.nl 3 of 8
  3. HEMA 2 of 8
  4. Swiss Sense 2 of 8
  5. Donskussen.nl 2 of 8
  6. Beddenreus.nl 2 of 8
  7. IKEA 1 of 8
  8. Matrasshop 1 of 8
  9. Beslist.nl 1 of 8
  10. Donzendekbed.nl 1 of 8

Elektra en installatiemateriaal

8 buying questions · 2026-W41

  1. Elektramat.nl 3 of 8
  2. Elektrototaalmarkt.nl 2 of 8
  3. Elektro-Kopen.nl 2 of 8
  4. GAMMA 2 of 8
  5. bol.com 2 of 8
  6. E-TECH Groepenkasten 1 of 8
  7. De Groepenkast Stunter 1 of 8
  8. Elektro Oké 1 of 8
  9. Sander Vunderink 1 of 8
  10. 123GroepenKast 1 of 8

Method. Eight buying questions per category, one AI assistant with web access (Claude Sonnet met webzoeken), one run per week. A shop counts once per question. More assistants and categories are added as they come. Want your category measured? Ask for the free check.